Jonah Lehrer: The Creative Insight of the Outsider

The most creative solutions to difficult problems often seem to come out of nowhere. The mysterious nature of the “sudden flash of insight” has given rise to the myth of inspiration — the idea that brilliant ideas are visited upon us by some mysterious force or deity. That if your muse is being fickle today, all you can do is sit around and wait.

In fact, as Jonah Lehrer explains in his new book “Imagine: How Creativity Works,” neuroscientists are beginning to understand those flashes of creative genius that give rise to inventions like the Swiffer, or Bob Dylan’s groundbreaking tune “Like a Rolling Stone.”

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